People used to use your software. Now they delegate it.
For two decades the playbook was the same: rank in search, win the click, and let a person land on your page and decide. That world is quietly being rewritten. As users move from operating software directly to asking an assistant for a recommendation — and then letting an autonomous agent carry out the task on their behalf — both the moment of discovery and the moment of use slip out of your interface and into someone else's.
The question is no longer only "do you rank?" It's "are you cited in the answer the assistant gives, and can the agent actually operate you once it arrives?" ECONITIVE calls this the agent experience, and treats it as something concrete: a surface you can measure, shape, and win — not a trend you watch from a dashboard.